Look Lateral is a Fintech Ecosystem that allows all actors of the fine arts world - from institutions to galleries - to monetize their assets.

Through our platform, built on top of a certified databnase, we enable art owners to identify and monetize their permanent collections in order to strengthen their capital reserves; investors to acquire and trade shares in the world’s most illustrious art objects; and artists to receive royalties over the economic life of their work.

Look Lateral is the tech development of a preeminent Italian art magazine, founded by renowned journalist, Maria Grazia Savoia. The vision of the company to bring art ownership to the wider world now continues under the leadership of her son, Niccolò Filippo Veneri Savoia, and a global team scattered across North America and Europe.

fimart

MISSION

Art is historically one of the most reliable investments, tripling the returns of the S&P 500. Globally, the art market now has a market cap of $67.4 billion – a 12% annual growth. Through technology, the next phase of the art market will be spurred by the need for greater accessibility, liquidity and transparency.

Look Lateral, through our certified database, allows everyone — from first-time investors to family offices to institutions — to participate in the fine art asset class by owning fractional shares in the world’s most celebrated art works.

Our 4-pillar ecosystem is a seamless process that allows for the authentication, valuation and acquisition of art works in real-time on a transparent platform available to anyone, anytime. Look Lateral’s worldwide gallery includes Fimart (our Fractional Marketplace of Art), a decentralized blockchain environment that facilitates transactions and ensures security for all users.

MARKET NEEDS

OPACITY

Acquiring art requires specific knowledge and proprietary information to authenticate quality, provenance and value. 

ILLIQUIDITY

Art is difficult to sell or collateralize. It is a highly valuable asset but also highly illiquid due to its unique and bulky nature.

INACCESSIBILITY

The Art Market is highly insular with significant entry barriers and transaction costs. $10,000+ price tags and 20% transaction fees are typical.

MARKET OPPORTUNITY

Art is worth $1.75 trillion, estimated $2.2 trillion in 3 years. However, the market size is $67.4 billion/year.

Sales through online art marketplaces doubled in 2016 and reached a total of $9 billion in 2018. Covid-19 is moving multiple businesses and transactions online.*

Blue-chip artwork delivered a 10.6% return vs. the 5.1% S&P 500 Total Return. Art is one of the best recessionproof assets.

THE DIGITAL ECOSYSTEM

tag

THE SIGNATURE TAG

Look Lateral’s Signature Tag is a sheer, high-tech NFC (Near Field Communication) adhesive label which is easily and safely applied to the back of an artwork (without any damage to its surface), or directly onto its certificate of authenticity. It is unique, immutable, and it cannot be transferred to a different work of art. Moreover, it cannot be replicated or cloned. The tag is connected to LL’s database, thus enabling a continuous flow of both historical and current information, facilitating more transparent and trustworthy transactions. Ultimately, Look Lateral’s Signature Tag is the artwork’s ID Card, designed to increase the long-term financial return of fine art.

provenance

THE PROVENANCE SYSTEM

The Provenance System is a continuously updated ledger that hosts all available metadata and artwork related documents, secured via its immutable record on the certified database. The labelled physical asset is then associated with Look Lateral’s dedicated technology effort. The database is constantly updated with information, testimonies e documents related to the artists’ life and artworks’ value.

pricing

THE PRICING SYSTEM

Artworks available on the platform can be appraised through Look Lateral’s Pricing and Indexing System. The proprietary Index and Pricing methodology has been developed by Antonio Mele, Professor of Finance at the Swiss Finance Institute and co-inventor of the fixed-income volatility counterparts to the equity VIX, adopted by the Chicago Board Options Exchange and the S&P Dow Jones Indexes. This methodology considers sales data and qualitative characteristics of artworks as well as relevant market conditions to create an index capable to track historical market trends and the value of assets. Look Lateral’s pricing solution mitigates conflicts of interest, which curtails price manipulation in the art market.

fimart

FIMART

FIMART is a platform that supports the exchange of art as a financial asset, by exploiting the Smart Contract capacity of fractionalizing art. Only tagged artworks that have a certified provenance and related price can be listed and traded on FIMART. The owner may choose to monetize the artwork by selling up to 49% of the artwork’s ownership on FIMART or issuing a financial product having the artwork as underliyng asset. The owner will retain 51% of the artwork (which will remain a solid block) and thus will maintain physical possession of the artwork itself.

HOW IT WORKS

USE CASES

museum
1. GENERAL INVESTOR

Access a global marketplace and diversify your portfolio investing in a solid, tangible asset like Art. For the first time, you can invest in financial products having artworks as underliyng asset.

galleries
2. INSTITUTION (MUSEUM, ART FOUNDATION, COMPANY)

Tag artworks and update provenance information on Look Lateral’s Tagging and Provenance System. On Fimart you can monetize you collection, trough new long-term revenue and additional liquidity while retaining ownership of every listed asset.

artist
3. ART GALLERY

Tag artworks and list them on Look Lateral’s Tagging and Provenance System to improve inventory control and reduce risk and costs. Use FIMART to sell artworks in whole or fractional shares to new collectors/investors, and reclaim new liquidity or loans while maintaining the right to sell the physical artwork.

curators
4. ART COLLECTOR

Gain access to complete and certified information, discover the current value of your artworks and enjoy a fully transparent and liquid art market in a way you’ve never experienced before! You can now acquire masterpieces or buy fractional shares of artworks for diversifying investment, or simply for personal pleasure.

collectors
5. ART EXPERT

Access our Provenance System to gain in-depth knowledge about every listed artwork: technical specifications, historical anecdotes, art market trends, condition report and performances. Earn revenues from sharing your personal opinion and technical assessments.

collectors
6. ARTIST

Tag your artwork to trace its future movement for long-term security and additional income. You can now reach a wider audience of curators, investors and collectors and gain new visibility. Retain ownership as well as new revenue: for the first time you don’t need to choose, you can have both. services.

collectors
7. ART ENTHUSIAST

On Fimart everyone can buy and sell fractional ownership of art, for fun and profit. Masterpieces will emerge as all players are constantly incentivized and liquidity increases. The Power of Art is finally available to everyone: are you ready to find a Picasso in your wallet?

TEAM

A blend of professionals from the worlds of high finance, technology, art market and business management. All with very high skills and experiences of enormous importance and responsibility in their related sectors.

CHIEF AND EXECUTIVE ADVISOR
Niccolo
Niccolò Filippo Savoia Veneri
Founder and Chief Executive Officer
Imamu
Imamu Baraka Frazier
Chief Technology Officer
Nicola
Nicola Mafessoni
Chief Art Officer
Wendy
Wendy Diamond
Chief Communication Officer
Joe
Joe Roets
Executive Partner
Gabriel
Gabriel Caorsi
Senior Corporate Business Advisor
John
John Fiore
Head of Operations
Paolo
Paolo Juno Vassalle
Executive Partner and Business Development Manager
Francesca
Francesca Chieti
Executive Advisor and Investor Relations
Ufuk
Ufuk Ince
Investor Relations Manager and Finance Advisor
Lorenzo
Lorenzo Rudolf
Executive Advisor
Nicholas
Nicholas Thadaney
Executive Advisor
BUSINESS AND STRATEGIC ADVISORS
Pietro
Pietro Ferrazzi
Legal Advisor
Piers
Piers Heaton Armstrong
Business Advisor
Tino
Tino Cennamo
Business Advisor and Partner
Antonio
Antonio Mele
Analytics and Finance Advisor
Charles
Charles Horne
Financial Advisor
Matteo
Matteo Daste
Legal Advisor
David
David M. Otto
Legal Advisor
Franco
Franco Veneri
Legal Advisor
OPERATIONS LEVEL
Simone
Simone Baroni
Analytics and Software Engineer
Carlo
Carlo Ghelfi
Web Manager
Simone
Simone Farina
Blockchain Developer
Carlo
Carlo Alberto Oppici
Business Innovation Manager
Enrico
Enrico Cavaliere
Art Manager
Martina
Martina Carra
Operations and Sales Manager
Brooke
Brooke Einbender
Art and Content Manager
Jacopo
Jacopo Caracci
Art Director and Designer

OUR
PARTNERS

artnetartnetartnetartnetdeloitte

PRESS

forbes repubblica sole 24 ore nw times art market gurudeloitte financial times

COMPANY INFO

Look Lateral Inc. is a Delaware company. Look Lateral brand has been serving art enthusiasts for over 10 years.

ADDRESS

999, 3rd Avenue, Suite 3300
Seattle - 98104 - WA
United States

SOCIAL